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Hannah O’Neill Marketing is a UK based small business marketing consultancy built on a clear, almost contrarian positioning. Hannah works with independent businesses, tradespeople, therapists, virtual assistants, and solopreneurs who have been priced out of traditional agency retainers, offering straight talking SEO, copywriting, and flexible marketing support starting from £97, with no contracts and no lock-ins.
A marketing consultant’s own website carries a particular kind of pressure that most client websites do not. If the site itself looks generic, loads slowly, or reads like every other agency homepage, it actively undermines the pitch. Hannah’s entire positioning is built around being the opposite of a faceless, overpriced agency, which meant the website had to earn that claim through execution, not just through copy that says it.
The brief had specific demands. The site needed to clearly present three distinct service tiers at different price points and commitment levels, a low cost audit entry point, a mid tier messaging and content system, and ongoing monthly marketing support, without confusing a first time visitor about which one applies to them. It needed to build credibility quickly through testimonials, ratings, and stated experience, since trust is the entire sale for a solo consultant. And it needed strong on page SEO baked in from day one, since a marketing consultant whose own site does not rank well has an obvious credibility problem.
Discovery here meant understanding the specific anxiety a small business owner feels when they search for marketing help and see agency pricing that starts at a thousand pounds a month before anyone has learned their name. The entire site needed to speak directly to that frustration, then resolve it with clear, specific pricing and a tone that sounds like one experienced person talking to another business owner, not a corporate account manager reading from a script.
We structured the homepage around that emotional arc deliberately: open with the shared frustration of agency pricing, introduce Hannah directly and personally, lay out the three support tiers with specific pricing and what is actually included in each, back it up with real client testimonials and a ratings stat, and close with a low pressure invitation to get in touch. Every section was built to keep a skeptical visitor moving forward rather than bouncing at the first sign of agency style vagueness.
On the technical side we built in SEO friendly architecture at the Small Business tier’s two times depth, including a clear FAQ section addressing pricing, timelines, contracts, and ranking guarantees, written in the same direct, no fluff tone as the rest of the site, since FAQ content like this consistently performs well for long tail local search queries. We also integrated the WhatsApp floating button to match the low friction, no agency hassle positioning Hannah leads with, and built in Google Maps and social integration to strengthen local SEO signals for her Northampton based service area pages.
Speed optimization mattered more here than on a typical service site, since a marketing consultant’s own site being slow would directly contradict her pitch. We built and tested the site to load quickly across devices before calling it finished.
Hannah O’Neill Marketing now has a website that does the same job her own marketing philosophy demands of her clients’ sites: clear positioning, honest pricing, fast loading, and built to convert a skeptical visitor into an inquiries without leaning on agency jargon or inflated promises. For a consultant whose entire pitch is built on being different from a typical agency, the site itself had to prove that claim, not just state it.
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This build shows what the Small Business package is built for, a growing service business that needs more than one page but does not need the full Elite build, delivered with a tone and structure tailored specifically to how that business actually sells. Five pages, done with real attention to positioning and conversion, can outperform a much larger site that says less with more words. That is the standard we hold every Small Business tier project to.
"I needed a website that actually sounded like me, not another templated agency site. Nexvertise Digital got the tone right immediately and built something that does exactly what I need it to do, turn visitors into enquiries without feeling salesy."